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Brand guidelines
Visual toolbox
1. Logo
1.1 Primary logo
1.2 Secondary logo
1.3 Construction
1.4 Clear space
1.5 Sizing
1.6 Placement
1.7 Social media
1.8 Contrast
1.9 Sign logos
2. Colours
2.1 Primary colours
2.2 Secondary colours
2.3 Tertiary colours
2.4 Hierarchy
2.5 Contrast & combinations
2.6 Expression
3. Typography
3.1 Primary typeface
3.2 LL Brown Latin
3.3 LL Brown Inline
3.4 Settings
3.5 Expression
3.6 Key numbers
3.7 Bullet lists
3.8 Replacement typeface
4. The Ribbon
4.1 Versions
4.2 Cuts
4.3 Design system
4.4 Incorrect use
4.5 Expression
5. Graphics
5.1 Style
5.2 Categories
5.3 User interface icons
5.4 Branded Icons
5.5 Pictograms
5.6 Mono colour
5.7 Multi colour
5.8 Illustration
6. Photography
6.1 Overall image style
6.2 Sympathetic and inclusive
6.3 Human and believable
6.4 Spacious and warm
6.5 Do's and Don'ts
7. Grid & Layout system
7.1 The Castellum grid
7.2 Versions
Guidelines
Applications
Sign manual
9.1 Guidelines all signs
9.2 Exterior signs
9.3 Interior signs
Workwear
Car foiling
Floor plans
Writing rules
Tone of voice
Tonalitet - SV
Tone of voice - ENG
Collaboration with other stakeholders
Projects
Downloads
Login
Brand guidelines
Visual toolbox
1. Logo
1.1 Primary logo
1.2 Secondary logo
1.3 Construction
1.4 Clear space
1.5 Sizing
1.6 Placement
1.7 Social media
1.8 Contrast
1.9 Sign logos
2. Colours
2.1 Primary colours
2.2 Secondary colours
2.3 Tertiary colours
2.4 Hierarchy
2.5 Contrast & combinations
2.6 Expression
3. Typography
3.1 Primary typeface
3.2 LL Brown Latin
3.3 LL Brown Inline
3.4 Settings
3.5 Expression
3.6 Key numbers
3.7 Bullet lists
3.8 Replacement typeface
4. The Ribbon
4.1 Versions
4.2 Cuts
4.3 Design system
4.4 Incorrect use
4.5 Expression
5. Graphics
5.1 Style
5.2 Categories
5.3 User interface icons
5.4 Branded Icons
5.5 Pictograms
5.6 Mono colour
5.7 Multi colour
5.8 Illustration
6. Photography
6.1 Overall image style
6.2 Sympathetic and inclusive
6.3 Human and believable
6.4 Spacious and warm
6.5 Do's and Don'ts
7. Grid & Layout system
7.1 The Castellum grid
7.2 Versions
Guidelines
Applications
Sign manual
9.1 Guidelines all signs
9.2 Exterior signs
9.3 Interior signs
Workwear
Car foiling
Floor plans
Writing rules
Tone of voice
Tonalitet - SV
Tone of voice - ENG
Collaboration with other stakeholders
Projects
Downloads
Login
Visual toolbox
1. Logo
1.1 Primary logo
1.2 Secondary logo
1.3 Construction
1.4 Clear space
1.5 Sizing
1.6 Placement
1.7 Social media
1.8 Contrast
1.9 Sign logos
2. Colours
2.1 Primary colours
2.2 Secondary colours
2.3 Tertiary colours
2.4 Hierarchy
2.5 Contrast & combinations
2.6 Expression
3. Typography
3.1 Primary typeface
3.2 LL Brown Latin
3.3 LL Brown Inline
3.4 Settings
3.5 Expression
3.6 Key numbers
3.7 Bullet lists
3.8 Replacement typeface
4. The Ribbon
4.1 Versions
4.2 Cuts
4.3 Design system
4.4 Incorrect use
4.5 Expression
5. Graphics
5.1 Style
5.2 Categories
5.3 User interface icons
5.4 Branded Icons
5.5 Pictograms
5.6 Mono colour
5.7 Multi colour
5.8 Illustration
6. Photography
6.1 Overall image style
6.2 Sympathetic and inclusive
6.3 Human and believable
6.4 Spacious and warm
6.5 Do's and Don'ts
7. Grid & Layout system
7.1 The Castellum grid
7.2 Versions
Guidelines
Applications
Sign manual
9.1 Guidelines all signs
9.2 Exterior signs
9.3 Interior signs
Workwear
Car foiling
Floor plans
Writing rules
Tone of voice
Tonalitet - SV
Tone of voice - ENG
Collaboration with other stakeholders
Projects
Previous
4. The Ribbon
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6. Photography